PETA Tries Capitalizing on Cattle Flooding Deaths with Billboards
A billboard from People for the Ethical Treatment of Animals (PETA) doesn’t appear to be meeting the animal rights group’s goals of pushing people to a vegan diet after being installed in Kansas City, Missouri.
After more than a month since widespread flooding and blizzards devastated cattle producers in Nebraska and surrounding states, an animal rights group is using the tragedy to push a vegan diet.
Animal rights group People for the Ethical Treatment of Animals (PETA) announced on April 1 plans to build billboards in cities near where flooding was prevalent this spring. The press releases included an inaccurate death toll count from the storms saying “approximately 1 million calves were killed in the flooding across the Midwest—many of whose dead bodies washed up along the riverbanks.”
The planned billboards include a Holstein dairy cow wearing an activity monitoring collar that appears to be swimming in a pond. The wording on the PETA billboard says “Stop Eating Meat! They Die for Your Cruel and Dirty Habit.” Cities included Kansas City, Mo.; St. Louis, Mo.; Fargo, N.D. and Sioux Falls, S.D.
“Every hamburger or steak dinner supports an industry that has repeatedly allowed scores of sensitive animals to suffer and die in natural disasters,” says PETA Executive Vice President Tracy Reiman. “PETA’s billboard will challenge passersby to take personal responsibility for the painful deaths of these gentle calves by keeping cows and all other animals off their plates.”
The first billboard arrived in Kansas City around mid-April and have come under scrutiny from social media users and the Missouri Cattlemen’s Association. In a response to a news story by Kansas City television station FOX4, Mike Deering, the orgs executive vice president, shares that farmers and ranchers are at the mercy of the weather and these floods were devastating.